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Rolling Out The Beta

Remy Sharp

Benjamin Southworth

May 27, 2019

The day has finally come. The day that Will, Lex & I have been dreaming of - We finally release our little baby to the world, albeit a tiny, hyper-managed, super-select, village of a world - but hey! You wouldn't let your baby play in the traffic would you?

There's two core reasons behind this approach. Whilst it can be common these days, to eschew beta programs, we're a little old school over here, and we wanted to share why.

The first is trust. We're aiming to build the de-facto way that investors and founders make contact, and as such, we want to ensure that we're building a product that meets that requirement. We're old enough and ugly enough to know what we don't know. We're here to build the best tools for our industry and thats going to take learning, listening and adapting. Through a select beta group we can create an iterative conversation with our customers and develop the best products accordingly.

The second is more strategic and builds upon point one, chiefly of value. We're not currently charging for our product, and we've some deeply held beliefs about that, but we're also a business and as much as we love working on OneDeck, sustainability is a focus. We want to spend a long time with our early customers so we can build a product they're delighted to pay for.

If you've any comments or observations, please don't hesitate to get in touch with us via support or with myself directly.